Metallica Are On A Mission

While we weren't looking, Metallica launched and immediately took down the beta version of MissionMetallica.com, a place where Lars says "people can kind of tune in every day, watch clips, contests, get updates for what's going on with the record and kind of watch the last couple of months of song titles, album titles, final mixes" (via Blabbermouth). The site's still down, but the project's trailer and teaser have been YouTubed. Said trailer is a little odd and (gasp) indulgent, featuring a let-it-be-written-let-it-be-done "Creeping Death" reference, followed by a few minutes of self-congratulatory highlights not far from the tomcruise.com site launch spotted on Videogum last week. Only this is somewhat cooler than the Tom Cruise thing, being that it actually has a point beyond sweet montage-masturbation. Also it features "Seek & Destroy" and "Battery" and not creepy Scientology music. So, double score.

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